Mystery Solved...
I have solved the mystery of Sugar Bear! I was at another grocery store this evening - and made a beeline for the cereal isle. Then, as my eyes came into focus, I saw through the multi-colored haze of boxified sugar - the Bear. But Sug
ar Bear didn't roost on the cover of "Super Sugar Crisp" anymore, because it seems "the Man" has disguised even a suggestion of the sugary sensations in this cereal. Today the
package reads: "Golden Crisp." And then it all came back to me. It must have been 10, or even 15 years ago, but I can remember them changing the name now. I bought a box of this confectionary delight, and raced home to have it for dinner. Lip smack'n good.
Later, it occurred to me that our friend Dig 'Em, is on the box of something that is essentially the same thing as "Golden Crisp" - "Sugar Smacks." Success breeds success, my friend. At least Dig 'Em's people are living with the truth, and not a sugar-coated lie.
ar Bear didn't roost on the cover of "Super Sugar Crisp" anymore, because it seems "the Man" has disguised even a suggestion of the sugary sensations in this cereal. Today the
package reads: "Golden Crisp." And then it all came back to me. It must have been 10, or even 15 years ago, but I can remember them changing the name now. I bought a box of this confectionary delight, and raced home to have it for dinner. Lip smack'n good.Later, it occurred to me that our friend Dig 'Em, is on the box of something that is essentially the same thing as "Golden Crisp" - "Sugar Smacks." Success breeds success, my friend. At least Dig 'Em's people are living with the truth, and not a sugar-coated lie.
Then I discovered retrojunk.com, an amazing site featuring details about your favorite tv commercials and programs from the past, complete with high speed video of classic ads. I watched an ad tonight featuring Dig 'Em - I remembered the ad - and it amused me to see so much gratuitous hand slapping. This must have been back when two-handed slaps were really "in" with the buds... I'm speculating that this is before the "High Five" was invented. Y'know, it blows my mind to think there was a time before the "High
Five."
Five." I realize of course, that Laura Ingalls Wilder and Albert Einstein probably lived without it, but for us Moderns - I can't even imagine. Perhaps we should mark truly modern times by the appearance of t
he "High Five"... with a simple, "BHF", for "Before the High Five".
he "High Five"... with a simple, "BHF", for "Before the High Five". Today, the "High Five" seems almost dated, long ago replaced by a succession of bicep bashing, chest bumping, and fist thumping. But there it was in living color - demonstrated by one Sir Dig 'Em, giving us a window into another age. This is an age I look back upon, with a single tear running down my cheek... Just as said tear fell from the eye of that sage Indian chief who mourned pollution... "BHF."
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